GROUNDBREAKING TIMESHARE OWNERS STUDY CONFIRMED FOR SEPTEMBER RELEASE
The National Timeshare Owners Association (NTOA) intends to release some findings next month in the form of report which they claim provides “insights” on the latest consumer attitudes toward timeshare.
The claimed “Timeshare Owners Study” suggested- “it will be based on more than 500,000 online mentions of selected keywords throughout 2014”.
The keg words have not been disclosed as of yet, but could be quite revealing, as the reaction you get from the question you ask could give a false indication as to reality. It is therefore expected that if a report is conducted and that report is independent, the questions asked should be designed properly, independently and by independent researches, not an industry which has a bent to promote itself and its sponsors.
The TCA are not saying at this stage the alleged ground breaking report is rubbish only that time will tell. That said NTOA commissioned “INTUITION Brand Marketing”, they in short: collected and analyzed the results. You would not therefore expect them to deliver a negative result-they are a brand marketing company working for the industry.
Interestingly is that the timeshare industry in the USA needs such a report in the first place.
So the findings are based on selected questions and selected collections of conversations associated with timeshare resorts and vacation clubs.
The National Timeshare Owners Association are claiming “this groundbreaking report harnesses the powerful INTUITION Intelligence platform, which frequently tracks 70+ million websites for any given query, word or phrase. More than a half-million mentions were collected in 2014, after spam and duplicates were removed. Over the past several months the INTUITION team has manually reviewed and categorized each mention to produce the first-ever “social” study of consumer perceptions and public opinions of the timeshare industry, its varied products and associated services”.
In the UK we have heard the term groundbreaking before-Harry (Henry) Taylor used that term when timeshare owners were about to be stripped of their fixed week ownership”
Even thought the report is not published, the industry are making comments on saying that Although this is a study about consumers, the intended audience of the study is the business side of the timeshare industry.
It is hoped that resort developers and marketers can utilize the findings to adapt their strategies accordingly; identify areas for improvement in sales and marketing, customer service and resort enhancements; plus gain a better understanding of ever-evolving consumer trends much faster and more accurately.
“It’s like surveying half a million people, but without any pre-determined questions, and then analyzing the conversations that take place to construct common trends as the underlying answers to questions we may not have thought to ask,” says Mattimoe.
The study is scheduled to be released early September 2015.
Clearly it’s available to some, as they are commenting on it, but not the timeshare consumer world. Why?
About NTOA
For nearly 20 years (claims NTOA), the National Timeshare Owners Association has worked to foster a better understanding of the benefits and usage of timeshare ownership through information and educational programs. The organization is dedicated to working with consumers and the timeshare community to ensure a better timeshare experience for everyone.
TCA Says:-
One could say after 20 years and copious amounts of Dollar spending on big, high fluted top men, that they would know (by now) that the consumers are ripping their hair out and have been for years. All you have to do is jump out of your suits, castles, mansions and website clouds and speak to those you upset, not covertly think up questions and apply them to secretly inspect bog threads, by a paid servant on a paid mission This is a promotion not a shakeup many will believe.
For more information regarding this article or assistance in any other timeshare related issues please contact the TCA on 01908 881058 or email: info@TimeshareConsumerAssociation.org.uk